Case Study: 300% Reach Growth for a Local FMCG Brand

By The Popular Company • July 22, 2025 • Case Study

The Challenge: Making Cleaning "Binge-Worthy"

For our Udaipur-based client, D+ Shandaar, the goal was clear: increase brand visibility and create engaging content that turned everyday cleaning products into must-have items.

Our Strategy: The "Problem/Solution" Reel Formula

We abandoned traditional product shots and focused entirely on short-form video. Our core strategy was a simple but effective formula: Identify a relatable problem, showcase the struggle, introduce the product as the hero, and deliver a satisfying "Aha!" moment.

The Results: Beyond the Metrics

The numbers speak for themselves: a 300% increase in non-promoted reach, a 400% surge in content shares, and a significant increase in sales inquiries via DMs. More importantly, we built a community.

Conclusion

This case study proves that with the right creative strategy, any brand—no matter the industry—can become popular online.